In a world that often glorifies hustle culture and quick wins, Brandi Anderson offers a refreshing perspective: build your business from the heart.
In Season 2, Episode 13 of The Wild Sage Society Podcast, host Marcie Walker sits down with Brandi—business strategist, marketing expert, and co-founder of PUSH Consulting—to explore what it truly means to lead and grow a business rooted in authenticity, purpose, and human connection.
This conversation is packed with actionable insights for entrepreneurs who are ready to shift from striving to aligned success.
Business is Human—Lead With Relationships
The biggest myth in business? That it’s just numbers and strategy. Brandi reminds us that business is about people—and relationships are the true currency. Whether you’re leading a team, building a brand, or growing your audience, connection always comes first.
“People can feel when you’re showing up from a place of truth versus performance.”
Rather than focusing solely on metrics or polished branding, Brandi encourages entrepreneurs to ask: Am I building trust? Am I being real with the people I serve?
Authenticity Isn’t Just a Buzzword—It’s a Business Strategy
We’ve all heard the advice to “be authentic,” but Brandi breaks it down into real action. Authenticity means showing up fully—even when you’re unsure, imperfect, or evolving. This includes sharing the messy middle, not just the highlight reel.
Your values should be reflected in everything from your offers to your client experience. When you’re clear on who you are and what you stand for, the right people are drawn to your work—and the wrong ones filter out.
“When your marketing matches your mission, the work becomes magnetic.”
Vulnerability is a Leadership Superpower
One of the most powerful takeaways from this episode is Brandi’s perspective on vulnerability—not as weakness, but as a strategic advantage.
By being open about challenges, learning curves, and real emotions, leaders can create safe spaces where others feel empowered to do the same. This kind of culture drives deeper collaboration and loyalty.
“Vulnerability is what builds trust—and trust is what builds momentum.”
When we let go of perfection, we create room for innovation, creativity, and growth.
Your Community is More Important Than the Algorithm
Brandi challenges the obsession with follower counts and viral content. Instead, she shifts the focus to community over quantity.
True influence is built through real conversations, shared values, and consistent presence—not through performance. Ask yourself: How am I nurturing my existing audience? Am I listening, engaging, and creating value for them?
“We’re not just building audiences—we’re building ecosystems.”
This mindset not only makes your business more sustainable but also more fulfilling.
Feedback Is Fuel—Not Failure
One of Brandi’s key lessons is to reframe feedback as a gift, even when it’s uncomfortable. Constructive criticism is one of the most underused tools in personal and professional growth.
Instead of internalizing feedback as rejection, use it as a mirror: What’s working? What needs to evolve? What can I learn from this moment?
“Feedback is data. Use it to make better decisions—not to question your worth.”
It’s this shift in perspective that allows entrepreneurs to grow not only their business, but themselves.
Build a Values-Driven Business
Throughout the episode, Brandi weaves in the importance of staying aligned with your core values. These values aren’t just personal—they should guide your messaging, marketing, offers, and decision-making.
When you ground your business in something deeper than profit, you create longevity. People can sense when your work is heart-led—and that creates lasting impact.
“You don’t need to sacrifice integrity for success. The two can coexist.”
Actionable Steps to Lead With Heart
Here are a few ways to integrate Brandi’s wisdom into your own business:
🔹 Audit Your Brand for Authenticity: Review your content, offers, and messaging. Are they a true reflection of who you are and what you believe in?
🔹 Reconnect With Your Audience : Start or re-engage genuine conversations. Listen more than you speak. Ask questions. Follow up.
🔹 Embrace the Messy: Perfection is not the goal—connection is. Show your audience the real journey, not just the polished result.
🔹 Build In Time for Reflection: Create space regularly to check in with yourself. Are you operating from alignment or obligation?
🔹 Practice Value-Based Decision Making: When faced with business decisions, pause and ask: Does this align with my values?
Final Thoughts
Brandi Anderson’s story is more than a success blueprint—it’s an invitation to build with intention. To slow down. To lead from the heart.
Her message is clear: you don’t need to burn out to build something meaningful. You don’t have to trade your values for visibility. You can create success by being real, being brave, and being deeply aligned with your purpose.
“The goal isn’t just to grow your business—it’s to grow yourself.”
If you’re ready to stop hustling and start leading from a place of heart, this episode is for you.
